Point 65 Sweden -
Over 20 Years of Innovation!

Point 65 Sweden, founded in 1996, is a leading outdoor brand in Northern Europe and one of the fastest growing outdoor brands in the world. We offer a wide range of state-of-the-art bags, including our line of signature hardshell backpacks, which double as the highest rated spine protectors in the world and also protect your gear. These legendary packs & bags have previously been known as Boblbee and are loved worldwide by adventurers of all kinds.

Our mission is to offer the most innovative, unique and outstanding outdoor products. We’re here to bring out the explorer in people, starting from our roots in the world of paddling. Welcome to our world, we hope you love our products!